Privacy policy

KINKIND: PRIVACY POLICY

We ask that you read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the unlikely event you have a complaint.

This privacy policy is divided into the following sections:

Who we are
Our website
Our collection and use of your personal information
Transfer of your information out of the EEA
Cookies and similar technologies
Marketing
Your rights
Keeping your personal information secure
How to complain
Changes to this privacy policy
How to contact us

1. WHO WE ARE

This Privacy Policy only relates to your use of our website, www.kinkind.co.uk (the “Website”).

This Website is operated by KINKIND LIMITED. We operate an e-commerce website. For more information about us, please click here.

We collect, use and are responsible for certain personal information about you and, in doing so, are regulated under the UK General Data Protection Regulation. We are also subject to the EU General Data Protection Regulation which applies across the European Union in relation to the goods we offer to individuals in the European Economic Area. We are responsible as ‘controller’ of that personal information for the purposes of those laws.

2. OUR WEBSITE

Throughout our Website we may provide you with links to other websites owned and operated by certain trusted third parties who may make their own products and services available to you. These other third-party websites may also gather information about you in accordance with their own separate privacy polices. For privacy information relating to these other third-party websites, please consult their privacy policies as appropriate. We cannot accept any liability for your use of those third-party websites or how your data is processed by the owners/operators of those websites.

3. OUR COLLECTION AND USE OF YOUR PERSONAL INFORMATION

We collect personal information about you when you access our Website, register with us, contact us, sign up to our newsletter, send us feedback, purchase products or services via our Website, and compete customer surveys or participate in competitions via our Website.

We collect this personal information from you either directly (such as when you register with us, contact us or purchase products or services via our Website) or indirectly (such as your browsing activity while on our Website). If we collect this information through automated technologies or interactions as you interact with our Website, we will collect this personal data by using cookies and other similar technologies. Please see the section ‘Cookies’ below and our Cookie Policy.

The personal information we collect about you depends on the particular activities carried out through our Website. Such information includes:

Identity Data: your name, address, date of birth
Contact Data: Contact details including email address and telephone number;
Profile Data: your account details, such as username and login details, details of any feedback you give us by phone, email, post or via social media and information about the products we provide to you;
Technical data: technical data including your internet protocol (IP) address, your browser type and version, browser plug-in types and versions, operating systems and platform and other technology on the devices you use to access the Website;
Marketing and Communications Data: marketing and communications preferences including your preferences in receiving marketing from us and our third parties and your communication preferences; and
any other information that you submit to us.

We may also collect personal data about you from analytics providers such as Google and advertising networks. Please see our Cookie Policy for further information on the cookies and automated technologies we use to collect this personal data.

We may use this personal information to:

create and manage your account with us;
verify your identity;
provide goods and services to you;
customise our Website and its content to your particular preferences;
notify you of any changes to our Website or to our services that may affect you; and
improve our services.

This Website is not intended for use by children and we do not knowingly collect or use personal information relating to children.

Our legal basis for processing your personal information

When we use your personal information we are required to have a legal basis for doing so. There are various different legal bases upon which we may rely, depending on what personal information we process and why. For further detail, see the table below.

The legal bases we may rely on include:

consent: where you have given us clear consent for us to process your personal information for a specific purpose;
contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract;
legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations);
legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests).

How we may use your personal data

We have set out below, in a table format, a description of the ways we will use your personal data, and which of the legal bases we rely on to do so. We may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.

Purpose / activity	Type of data	Lawful basis for processing
To register you as a new customer and create your account	Identity Data Contact Data	Performance of a contract with you or to take steps at your request before entering into a contract
To communicate with you in relation to any products purchased by you through the Website, or when you sign up for our newsletter including providing you with customer support	Identity Data Contact Data Profile Data	Performance of a contract with you Necessary for our legitimate interests (to study how customers use our products/services, to respond to enquiries from you to receive our newsletter and to ensure our customers are provided with support)
To notify you about changes to our services, our terms of use of the Website and this privacy policy	Identity Data Contact Data	Performance of a contract with you Necessary to comply with a legal obligation (to keep you updated on any changes to our terms and conditions and privacy policy)
To administer and protect the Website and our business including data analysis, testing, and statistical research and hosting of data	Identity Data Contact Data Technical Data	Necessary for our legitimate interests to run our business and the Website, for the provisions of administration and IT services and for network security
To deliver relevant website content and advertisements to you and to measure and understand the effectiveness of any advertising that we present to you	Identity Data Contact Data Technical Data Marketing and Communications Data	Necessary for our legitimate interests (to understand how our customers use our Website and our products, to develop them and our business and to inform our marketing strategy (including providing you with more effective personalised content as detailed below)
To provide you with information about goods or services that we or our selected third parties offer and make personalised suggestions and recommendations to you about goods or services that may be of interest to you	Identity Data Contact Data Technical Data Profile Data Marketing and Communications Data	Necessary for our legitimate interests (to develop or Website and products and grow our business and to ensure advertisements delivered to you are effective and are of interest to you

Who we share your personal information with

We will appoint certain third parties including but not limited to analytics companies (including Facebook and Google – more detail about how we use these analytics providers can be found in our Cookie Policy), advertising agencies, risk and fraud agencies or customer service agencies to process your personal data on our behalf. These third parties will only process your personal data in accordance with our instructions and we will ensure that adequate measures are in place to ensure that your personal data is processed only in accordance with this Privacy Policy and kept secure at all times.

We may disclose anonymised data (such as aggregated statistics) about the users of our Website in order to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties and for other lawful purposes, but these statistics will not contain your personal data.

We may occasionally be required by law, court order or governmental authority to disclose certain types of personal data.

We may also share your information with third parties in the following situations, to the extent permitted by law:

(a) if we think doing so is necessary to protect the rights, property, security, or safety of us, our users, or the public;

(b) to enforce our general Terms and Conditions or any other agreements we have in place with you;

(d) while negotiating or in relation to a business transaction, such as a merger, change of control, sale of assets, or bankruptcy.

4. TRANSFER OF YOUR INFORMATION OUT OF THE EEA

We may transfer your personal information outside the United Kingdom and the European Economic Area (EEA) if any of our group companies, selected third parties or data processors are located outside the EEA.

Whenever we transfer your personal data out of the United Kingdom and/or the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

(a) we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government, or where the EU GDPR applies, the European Commission – this is also known as an adequacy decision.

(b) where there is no adequacy decision, we may transfer your personal data to a third country if we are satisfied the transfer complies with data protection laws and a legally approved standard data protection contract is in place which provides for effective legal remedies and enforceable rights for you as a data subject.

(c) where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

5. COOKIES AND SIMILAR TECHNOLOGIES

A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our Website. We use cookies and other similar tracking technologies on our Website. These help us recognise you and your device and store some information about your preferences or past actions.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies over which we have no control.

For further information on our use of cookies, please see our Cookie Policy.

For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.

6. MARKETING

We would like to send you information about products and services, competitions and special offers, which may be of interest to you. You will receive marketing communication from us if you have requested information from us or purchased products from us and have not opted out of receiving that marketing. We may do this by post, email, telephone, text message (SMS) or automated call.

We would also like to share your information with selected third parties with whom you wish to share data so that they may send you information about their products and/or services, depending on what you agree with us. We will always get your express opt-in consent before we share your personal data with any third party for marketing purposes.

We will only ask whether you would like us and other businesses to send you marketing messages when you tick the relevant boxes when you register on this Website.

If you have previously agreed to being contacted in this way, you can unsubscribe at any time by:

contacting us at family@kinkind.co.uk
using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts

7. HOW LONG YOUR PERSONAL DATA WILL BE KEPT

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of a dispute regarding our relationship with you.

We will keep your personal data while you have an account with us and/or where we are continuing to supply products to you. Thereafter we will keep your personal data for as long as is necessary, but no longer than three years after you ceased to have an account with us.

In some circumstances you can ask us to delete your data: see ‘your rights’ below for further information.

8. YOUR RIGHTS

Under the UK General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

fair processing of information and transparency over how we use your use personal information;
access to your personal information and to certain other supplementary information that this Privacy Policy is already designed to address;
require us to correct any mistakes in your information which we hold;
require the erasure of personal information concerning you in certain situations;
receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations;
object at any time to processing of personal information concerning you for direct marketing;
object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you;
object in certain other situations to our continued processing of your personal information; and
otherwise restrict our processing of your personal information in certain circumstances.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

email, call or write to us;
let us have enough information to identify you;
let us know the information to which your request relates, including any account or reference numbers, if you have them.

9. KEEPING YOUR PERSONAL INFORMATION SECURE

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

10. HOW TO COMPLAIN

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

11. CHANGES TO THIS WEBSITE PRIVACY POLICY

We keep our Privacy Policy under regular review and may occasionally update this Privacy Policy. When we do, we will revise the "last updated" date at the bottom of the Privacy Policy and we will notify you in advance of any material changes. Please also ensure that you frequently check this Privacy Policy for any updates.

12. HOW TO CONTACT US

Please contact us if you have any questions about this Privacy Policy or the information we hold about you.

If you wish to contact us, please send an email to family@kinkind.co.uk.

This Privacy Policy was published on 17th July 2019 and last updated on 29th June 2021.