The BETTER way to BEAUTIFUL hair & skin
Where beauty rituals align with nature...
  • UK Made 1,276,012 Bottles Saved
  • B Corp Certified Trusted
  • Try Risk Free 60 Day Refunds
UK Made 1,276,012 Bottles Saved
B Corp Certified Trusted
Try Risk Free 60 Day Refunds
startups 100 2023 winner
pure beauty awards 2020 winner
natural health 2021 winner
pure beauty awards 2023 silver
indy best buy 2021
pure beauty awards 2022 winner
evas 2023 award
pure beauty global award winner 2020
indy best shampoo bar
startups 100 2023 winner
pure beauty awards 2020 winner
natural health 2021 winner
pure beauty awards 2023 silver
indy best buy 2021
pure beauty awards 2022 winner
evas 2023 award
pure beauty global award winner 2020
indy best shampoo bar
startups 100 2023 winner
pure beauty awards 2020 winner
natural health 2021 winner
pure beauty awards 2023 silver
indy best buy 2021
pure beauty awards 2022 winner
evas 2023 award
pure beauty global award winner 2020
indy best shampoo bar

High Performance Holistic Beauty

Consciously chosen clean & natural ingredients to nourish hair, scalp & skin, with clinically proven performance. Designed to enhance your personal beauty and wellness, while keeping our planet beautiful too.

PLANET FIRST PRODUCTS

Our mission is to protect our oceans by eliminating plastic and high-water content from hair & beauty products. Inspired by the sea, we craft vegan and cruelty-free formulas made in the UK; saving bottles from ending up in our waters, one product at a time.

BOTTLES SAVED

BOTTLES SAVED

From Our Community

★★★★★

"These bars are INCRED!!! my hair was a mess from falling out after 2 babies and oh so dry but the conditioner has sorted me out and my hair has never looked so luscious and healthy. They last ages too so super economical!!"

Emma
★★★★★

"Absolutely LOVE these shampoo and conditioner bars! I have noticed such an improvement in my hair health since using them! I alternate between give me strength and make me shine."

Catie
★★★★★

"I’ve tried several different shampoo and conditioner bars but I’ve never really found ones I’ve liked enough to stick with. However these I LOVE! There is no transition period at all, from first wash these were fantastic."

Megan
★★★★★

"I bought the give me strength shampoo bar with rice protein as my peri-menopausal hair was thinning, I have just finished my first bar and I wish I'd taken a before and after photo as my hair is feeling thicker and I have lots of new growth. I have purchased another bar and a conditioner bar too, I'll definitely be back for more."

Emma
★★★★★

"This moisturiser is so lovely to apply. It feels so soft and melts into the skin. The smell is amazing every time i use it i feel like I've just had the best facial ever. I'll be ordering the night cream next.”

Adele
★★★★★

“Lovely creams, gorgeous smell, will definitely buy again!”

Anne
★★★★★

“I absolutely love the feel of both of these moisturisers. They are smooth and light and smell divine. The fact that they’re in a reusable tin makes it all the better.”

Alison