The KinKind Story

The KinKind Story

KinKind is a Sustainable British Beauty Brand leading the way forward in plastic-free and waterless hair & beauty. 

Frustrated by the amount of plastic bottled beauty products in her own family bathroom that are made up of 80% water (yes, most products we buy are 80% water packaged in plastic bottles!), founder Victoria Coe set out to disrupt the sea of plastic polluting beauty bottled products and develop a range of high performance products that are formulated BETTER for hair & skin, BETTER for consumers and BETTER for our planet.

With her background in big multinational marketing, Victoria knew that none of the big personal care brands will tackle the plastic pollution problem head-on. They are focusing primarily on recycling plastic, so they don't have to change their production lines and don't lose their battle for space on retailer shelves. They are ignoring the massive opportunity to help their own customers slow climate change, by continuing to ship 80% water in plastic bottled beauty products across continents, literally driving up the carbon footprint.

Fast forward 4 years and KinKind has been recognised by the UK Beauty industry for its outstanding, multi award-winning products. In 2020 KinKind was crowned Best New British Brand in the Pure Beauty Awards, and has gone on to win so many other Beauty industry new product awards that are shown on our homepage. KinKind is continuously innovating to eliminate unnecessary plastic and water in beauty products, and offer consumers the BETTER way to BEAUTIFUL hair & skin.

Enjoy KinKind!

Victoria Coe