- UK Made 1,371,657 Bottles Saved
- B Corp Certified Trusted
- Try Risk Free 60 Day Refunds
Why you'll love this
Stronger, thicker, healthier-looking hair — without the guesswork.
Three simple steps. One complete inside-outside ritual for your hair and scalp.
For over five years, women experiencing thinning, breakage and changing hair have trusted our Give me STRENGTH! Shampoo & Conditioner bars to gently strengthen and volumise their hair — and asked how they could build even greater support into their routine.
We listened.
The result is My Complete STRENGTH! 3 Step Pro-Hair Growth Ritual — a simple, layered routine that gives you:
✔ Step 1: Targeted internal nutritional support from within - My Inner STRENGTH! Natural Beauty Nutrients. Hair & Scalp Support Supplements. 60 days supply
✔ Step 2: Invigorating scalp support for fuller-looking hair - My Outer STRENGTH! Rosemary & Pumpkin Seed Pro-Hair Growth Oil
✔ Step 3: Gentle, strengthening, volumising cleansing and natural, protecting oils that condition - Give me STRENGTH! Rice Protein Shampoo & Conditioner Bars
Each step works in harmony — strengthening the next.
Powered by carefully selected natural ingredients and expert-developed formulas, each step delivers the right support at the right time — helping create a balanced scalp and stronger, fuller-feeling hair.
Because healthy-looking hair isn’t built in one product — but it doesn’t have to be complicated either.
No guesswork. No overcrowded bathroom shelf. Just a ritual that works.
And because it’s KinKind, every product is created with a planet-first approach — removing unnecessary plastic and excess water. Vegan, cruelty-free and made in the UK, helping reduce plastic bottles entering our oceans.
What's included
Step 1 - My Inner STRENGTH! Natural Beauty Nutrients. Hair & Scalp Support Supplements (60 Days, 1 capsule per day)
Targeted hair & scalp nutrients to support from within, structured around our four pillars of hair and scalp support. 100% natural. No bulking agents. No sugar. No preservatives. No plastic.
Combines Biotin, Zinc, Selenium & Vitamins A, B & C with expert-selected complementary ingredients including OptiMSM®, Spirulina, Kelp, Bamboo Extract, and Hyaluronic Acid.
Step 2 - My Outer STRENGTH! Rosemary & Pumpkin Seed Pro-Hair Growth Hair & Scalp Oil (30ml) + Reusable Pipette.
A lightweight botanical scalp treatment designed to invigorate the scalp, support follicle health and promote the conditions needed for stronger, fuller-feeling hair.
A blend of Rosemary, Pumpkin Seed, Castor & Sea Buckthorn Oils.
Step 3 - Give me STRENGTH! Rice Protein Shampoo & Conditioner bar Set
Powered by clinically tested rice protein for volume, paired with nourishing natural oils such as wheatgerm oil and coconut oil to protect & condition. Each bar lasts up to 50 washes.
Starter Set includes a purpose-designed shower rack to keep your bars elevated and well-drained between uses — so they stay solid, effective and long-lasting.
How to use
Step 1: My Inner STRENGTH! Supplement (Daily)
Take 1 capsule daily or as directed by a healthcare professional. Drink plenty of water (2+ litres a day) when supplementing with hyaluronic acid.
This product contains vitamin A. Do not take if you are pregnant or likely to become pregnant except on the advice of a doctor or ante-natal clinic.
Do not exceed stated recommended dose. A food supplement should not be used as a substitute for a varied and balanced diet & healthy lifestyle. Store in a cool dry place out of the reach and sight of young children.
Step 2: My Outer STRENGTH! Hair & Scalp Oil (1-2 times/week)
Pre-Wash Scalp Treatment - Use 1-2 times/week
- Apply a few drops directly to the scalp.
- Massage in.
- Leave for up to 30 minutes.
- Wash twice with your KinKind shampoo bar. Fully rinse, then condition as normal.
Hair Styling & Smoothing - As needed, warm a few drops between your palms, smooth through wet or dry hair & style as usual to tame flyaways and boost shine.
Step 3: Give me STRENGTH! Shampoo & Conditioner bars - (Every wash day)
Shampoo Bar
- Wet your hair thoroughly
- Glide the bar directly over your scalp or lather between your hands.
- Massage into the scalp using slow, circular movements.
- Rinse well, allowing the lather to run through the lengths
Conditioner Bar
- After shampooing, warm the bar between your palms.
- Smooth the bar down the mid-lengths and ends between your palms.
- Focus on where nourishment is needed most and allow a moment for all the conditioning oils to soak in before rinsing.
Full Ingredients
Supplement
| Ingredients (1 capsule provides): | RI% | |
| Capsule shell: vegetable cellulose | 100mg | * |
| OptiMSM® | 100mg | * |
| Spirulina (SULPHITES) | 75mg | * |
| Bamboo (bambusa vulagris) extract | 50mg | * |
| Vitamin C (ascorbic acid) | 50mg | 63 |
| Kelp (ascophyllum nodosum) | 50mg | * |
| - providing Iodine | 43.5μg | 29 |
| Zinc (citrate) | 8mg | 80 |
| Hyaluronic acid | 25mg | * |
| Vitamin B3 (nicotinamide) | 15mg | 94 |
| Vitamin B1 (thiamine HCl) | 10mg | 909 |
| Vitamin B5 (calcium pantothenate) | 10mg | 167 |
| Para-aminobenzoic acid (PABA) | 10mg | * |
| Selenium (l-selenomethionine) | 50μg | 91 |
| Vitamin B6 (pyridoxyl 5-phosphate) | 5mg | 357 |
| Vitamin B2 (riboflavin) | 5mg | 357 |
| Vitamin A (acetate) 1500iu | 450μg | 56 |
| Copper (citrate) | 500μg | 50 |
| Biotin | 167μg | 333 |
| Chromium (picolinate) | 2μg | * |
| Vitamin B12 (methylcobalamin) | 10μg | 400 |
Allergy advice: see ingredients in (BOLD)
RI% is Recommended Daily Intake. * where RI not established
This product contains vitamin A. Do not take if you are pregnant or likely to become pregnant except on the advice of a doctor or ante-natal clinic.
Do not exceed stated recommended dose. A food supplement should not be used as a substitute for a varied and balanced diet & healthy lifestyle. Store in a cool dry place out of the reach and sight of young children.
Sodium Coco-Sulfate, Aqua, Parfum, Triticum Vulgare (Wheat) Germ Oil, Hydrolyzed Rice Protein, Caprylic/Capric Triglyceride, Camphor, Urtica Dioica (Nettle) Leaf Powder, Rosmarinus Officinalis (Rosemary) Leaf, Lavendula Angustifolia (Lavender Flowers), CI 42090, Citrus Aurantium Dulcis (Orange) Peel Oil, Limonene, Linalool, Lavandula Oil/ Extract, Linalyl Acetate, Coumarin, Dimethyl Phenethyl Acetate, Terpineol.
Conditioner Bar
Cetearyl Alcohol, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Caprylic/Capric Triglyceride, Parfum, Triticum Vulgare (Wheat) Germ Oil, Hydrolyzed Rice Protein, Camphor, Citrus Aurantium Dulcis (Orange) Peel Oil, Limonene, Linalool, Lavandula Oil/ Extract, Linalyl Acetate, Coumarin, Dimethyl Phenethyl Acetate, Terpineol.
Delivery
FREE DELIVERY £21+ on one-time & subscription orders.
STANDARD DELIVERY £1.25 on orders below £21.
RM24 TRACKED DELIVERY £5.00.
Our packing team work Mon-Fri and not on bank holidays.
Orders placed before 14.00 we aim to ship the same day.
Orders placed after 14.00 we aim to ship the following day.
Standard Delivery is Royal Mail Second Class postage, and will be delivered through your letterbox (except larger orders which will be a parcel).
Shipping rates are calculated at checkout after any discounts.
We don't currently ship outside of the UK.
WHAT'S INSIDE YOUR 3 STEP RITUAL
My Inner STRENGTH! Natural Beauty Nutrients. Hair & Scalp Support Supplements (60 days)
My Outer STRENGTH! Rosemary & Pumpkin Seed Hair & Scalp Oil (30ml) with Reusable Pipette.
Give me STRENGTH! Rice Protein Shampoo & Conditioner Bars. (Includes Storage Rack)
Hero Ingredients
Kelp & Spirulina
Biotin & Zinc
Rosemary Oil
Pumpkin Seed Oil
Rice Water Protein
Wheatgerm Oil
FAQs
Each product can be used on its own, but the ritual is designed to work best as a complete system.
Stronger, healthier-looking hair is supported in three key areas — Inside, Scalp and Hair Fibre:
- Inside: The supplement provides targeted nutritional support to help nourish hair and scalp from within.
- Scalp: The rosemary and pumpkin seed oil helps invigorate the scalp and support follicle health.
- Hair Fibre: The strengthening shampoo and conditioner help gently cleanse, protect and add volume to the hair itself.
Together, the three steps create layered support for stronger, fuller-feeling hair.
Hair growth cycles take time and your body needs time to absorb and utilise the essential nutrients that support healthy hair from within.
Many people notice improvements in scalp condition, shine and hair strength within a few weeks, but results vary. We recommend following the ritual consistently for at least 12 weeks to allow the nutrients and scalp support to work as part of your routine.
The key to seeing results is patience and consistency.
Yes. The 3-step ritual is designed to support hair and scalp health during times when hair may begin to change, including perimenopause and menopause, when many women experience thinning, reduced volume or increased shedding.
The supplement provides targeted nutritional support from within, while the scalp oil and strengthening shampoo and conditioner help support scalp health, stronger strands and fuller-looking hair externally.
If you’re taking HRT, other medication, or are under medical supervision, it’s always a good idea to check with your healthcare professional before adding any new supplement to your routine.
Yes. The oil is designed to be lightweight and easily absorbed when used correctly.
For fine hair, start with just 1 drop and build gradually. When used as a scalp treatment, we recommend shampooing twice to make sure all of the oil is removed, so that clean hair isn’t weighed down by residue that hasn't been washed away.
After washing, your hair should feel light & refreshed with boosted shine.
For best results:
- Use 1–2 times per week as a pre-wash scalp treatment.
- Leave for up to 30 minutes, then wash as normal.
You can also use as a post-wash styling oil as and when needed. Simply:
- Warm a few drops between your palms
- Smooth through wet or dry hair.
- Style as usual
Helps tame flyaways and boost shine.
Yes. The shampoo bar uses a gentler cleanser than bottled shampoo helping to cleanse without stripping natural oils or colour.
The rice protein and wheatgerm oil helps add volume and strength, while nourishing oils help protect and condition the hair.
Each bar lasts up to 50 washes, depending on hair length and frequency of use.
The starter set includes a draining shower rack which helps keep the bars dry between washes so they last as long as possible.
No. The supplement contains Vitamin A. Do not take if you are pregnant or likely to become pregnant except on the advice of a doctor or ante-natal clinic.
If you are breastfeeding, planning pregnancy, or under medical supervision, please consult your healthcare professional before use.
If you are taking other supplements—particularly those containing Vitamin A, Zinc, Selenium, or iodine—it’s advisable to review total daily intake levels. Every supplement lists its % of daily recommended intake on its label. If unsure, consult your GP or healthcare professional before combining products.
Yes. The ritual is suitable for fine, thick, straight, wavy and curly hair types.
Because it focuses on supporting scalp health, hair strength and overall hair condition, it can benefit anyone experiencing concerns such as thinning, breakage or reduced volume.
Most of the ritual is 100% plastic-free. The supplements and the shampoo and conditioner bars are completely plastic-free.
The hair oil includes a reusable plastic pipette with your first order to allow precise, easy application. For refills or future purchases, the bottle comes with an aluminium cap instead, helping reduce unnecessary plastic.
We’re always working to remove plastic completely and are actively exploring alternatives to the pipette as part of our ongoing efforts to eliminate plastic.
TRY IT RISK FREE
FREE SHIPPING
When spending £21 or more
60 DAY RETURNS GUARANTEE
Return and receive a refund or exchange your bars if you are not satisfied
Results-Driven... Holistic Beauty
We're defining the new standard of beauty. Developed to deliver visible improvement, we consciously choose clean & natural ingredients to nourish hair, scalp & skin, with clinically proven performance, without plastic. Designed to enhance your beauty holistically from the inside & out, while keeping our planet beautiful too.
BETTER BEAUTY NEVER NEEDED PLASTIC
We are building a future where the best beauty rituals never needed plastic. Our mission is to protect our oceans by eliminating plastic from hair & beauty products. Inspired by the sea, we craft vegan and cruelty-free formulas made in the UK; saving bottles from ending up in our waters, one product at a time.
BOTTLES SAVED
BOTTLES SAVED





