Strength, Growth & Volume

12 products

For hair that feels thinner, flatter or weaker than it used to.

Inspired by our award-winning Give me STRENGTH! Rice Protein Shampoo and Conditioner Bars, this collection brings together everything you need for stronger, fuller-looking hair — including our Complete STRENGTH! 3-Step Pro-Hair Growth Inside-Out Ritual expertly delivering the right ingredients, at the right place, at the right time to support hair and scalp health.

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    12 products
    startups 100 2023 winner
    pure beauty awards 2020 winner
    natural health 2021 winner
    pure beauty awards 2023 silver
    indy best buy 2021
    pure beauty awards 2022 winner
    evas 2023 award
    pure beauty global award winner 2020
    indy best shampoo bar
    startups 100 2023 winner
    pure beauty awards 2020 winner
    natural health 2021 winner
    pure beauty awards 2023 silver
    indy best buy 2021
    pure beauty awards 2022 winner
    evas 2023 award
    pure beauty global award winner 2020
    indy best shampoo bar
    startups 100 2023 winner
    pure beauty awards 2020 winner
    natural health 2021 winner
    pure beauty awards 2023 silver
    indy best buy 2021
    pure beauty awards 2022 winner
    evas 2023 award
    pure beauty global award winner 2020
    indy best shampoo bar

    Results-Driven... Holistic Beauty

    We're defining the new standard of beauty. Developed to deliver visible improvement, we consciously choose clean & natural ingredients to nourish hair, scalp & skin, with clinically proven performance, without plastic. Designed to enhance your beauty holistically from the inside & out, while keeping our planet beautiful too.

    BETTER BEAUTY NEVER NEEDED PLASTIC

    We are building a future where the best beauty rituals never needed plastic. Our mission is to protect our oceans by eliminating plastic from hair & beauty products. Inspired by the sea, we craft vegan and cruelty-free formulas made in the UK; saving bottles from ending up in our waters, one product at a time.

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    FREE SHIPPING

    FREE SHIPPING

    When spending £24 or more.

    SHIPS SAME/NEXTDAY

    SHIPS SAME/NEXTDAY

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    60 DAY RETURNS GUARANTEE

    60 DAY RETURNS GUARANTEE

    Return and receive a refund/exchange
    your bars if you are not satisfied.