How to Choose Shampoo by Hair Type

Jul 1, 2026

Walking down the haircare aisle can be a daunting experience. Volumising, strengthening, clarifying, sulphate-free… the options just keep going, making it difficult for us to make the right choice for what should be a simple and straightforward purchase.

The truth is, it doesn’t have to be difficult. The most important step is understanding your hair and scalp type. Whether your hair is naturally oily, frizzy, or thin, finding the right formula can do wonders for creating a full head of healthy, nourished, and manageable locks.

To make it even easier for you, we’ve broken down the different hair types and made clear pointers to what your hair and scalp need to help you find your perfect match!

1. Fine or Thinning Hair

If you feel like your hair is on the flatter side, lacks volume, or is becoming thinner over time, you’ll want a shampoo that strengthens your hair without weighing it down or making it feel greasy.

Heavy formulas can leave your hair looking and feeling limp and in need of more frequent washing (which, for already fine or thinning hair, may not be so beneficial), whereas more lightweight ingredients can help create a feeling of fuller, healthier hair.

give me strength

Give Me STRENGTH!

KinKind’s Give Me STRENGTH! shampoo and conditioner bars are specifically formulated for heads and scalps that experience thin, flat or fine hair, providing your hair with a variety of wonderful ingredients such as rice proteins that help increase hair volume, and wheatgerm oil that gently moisturises your scalp and keeps your hair looking lustrous and full.

2. Dry or Damaged Hair

Dry hair can often feel rough, brittle, or difficult to manage. It can be especially frustrating when styling dry hair, as it lacks the softness and movement to get it in place exactly how you like it. This can be caused by too much sun exposure, heat styling, colouring, or simply a lack of moisture.

The good news is that with the right formulas and nourishment, you can turn dry or damaged hair into a healthy head of locks. Look for formulas that gently cleanse whilst replenishing your hair and scalp with some much-needed hydration.

nourish me

NOURISH Me!

Our NOURISH Me! Shampoo Bar offers the perfect balance of hydration and protection for dry or damaged hair. The bars contain some deliciously helpful ingredients such as coconut oil for protection and strengthening, and argan oil for extra hydration, all mixed up in a vegan-friendly, cruelty-free formula.

3. Dull or Colour-Treated Hair

Whether you’ve dyed your hair just one time too many this year, or your hair has lost its usual shine, you’ll want to invest in a shampoo and conditioner that protects your hair whilst bringing back its usual glossy look. 

Harsh cleansers and box dyes can leave your hair feeling dehydrated, brittle, and lacklustre, so be sure to find a product that moisturises your hair and scalp whilst giving your hair colour a natural-looking boost.

make me shine

Make Me Shine!

Our Make Me SHINE! Shampoo and Conditioner bars are designed to boost radiance and leave your hair feeling silky, soft, and healthy. The gentle cleaning formula includes Glycolic acid to help strengthen the hair bonds and Seaweed complex to help restore the hair and bring it back to its natural beauty. 

4. Oily Hair

The biggest mistake our oily-haired sisters make is buying harsh ‘cleanser’ shampoos that strip the hair of all its good and healthy natural oils. Over-cleansing can also have the opposite effect, encouraging your hair to produce more oils to replace the ones that have been stripped out by other products. 

Instead, you want to look for a shampoo that can effectively remove excess oils and give your hair a lighter feel, all whilst respecting your scalp's natural balance.

cleanse me 2 in 1 shampoo and bodywash bar

CLEANSE Me!

KinKind’s CLEANSE me! 2-1 Shampoo and bodywash bar leaves your hair and body feeling fresh and clean without the extra dryness. Packed full of citrus and sea minerals that gently absorb any excess oils from hair whilst providing an extra boost of vitamin C, giving your hair elasticity and strength. 

5. Curly or Textured Hair

Curly hair has quite specific needs and is not a ‘one size fits all’ hair type. The curlier the hair tends to be, the drier it is, making these hair types' requirements different from person to person. When washing curly hair, hydration is key, as well as keeping it away from harsh stripping chemicals, over-exposure to heat products, and as always, using deeply moisturising ingredients. 

Find yourself a shampoo that caters to the needs of your curly hair type, whilst helping retain moisture and hydration without putting too much stress or weight on the hair. If you’re unsure about your exact hair type, here’s a handy guide!

give me more

Give Me MORE!

Look no further than our Give Me MORE! Shampoo and Conditioner bars. Specifically formulated for curly, frizzy and textured hair, our bars help nourish curls whilst maintaining moisture and definition. Our silicone-free formula leaves curls feeling soft, bouncy and naturally voluminous without weighing them down.

6. Sensitive Scalps

Having a sensitive scalp can sometimes feel like a double-edged sword. You use products that leave your scalp feeling itchy, tight or irritated after a wash, so you swap one product for another in the hopes of finding one that better suits you, when all the while, all the chopping and changing of the products can be further damaging your hair and scalp.

For sensitive scalps, the best way forward is simplicity. Opt for haircare products that are free from harsh, stripping chemicals and include more naturally derived ingredients that support and moisturise your hair and scalp.

be kind

Be KIND!

The KinKind Be KIND! Shampoo and bodywash bar is free from fragrance, silicones, parabens, and harsh detergents that are known to irritate the scalp. Our gentle formula is designed to effectively cleanse your hair, keep your scalp moisturised, and offer a delicate alternative to off-the-shelf shampoos.

7. Flaky or Dandruff Prone Scalps

Flaky scalps can be itchy, uncomfortable and leave you feeling self-conscious. Choosing haircare products that target flaky scalps can seem like the best solution, but sometimes they include strong chemicals that can strip your hair's moisture and leave you feeling itchy and uncomfortable. 

To treat dandruff-prone hair, you want to find a product that treats flaky scalps while still supporting the hair's natural balance without drying it out too much. Natural ingredients can be a great help in these cases, as chemically-heavy products can sometimes worsen and irritate dry skin.

clear my head

CLEAR My Head!

For dandruff-prone or flaky scalps, our CLEAR My Head! Shampoo and conditioner bars offer a gentle yet effective formula that helps tackle flakes whilst caring for the scalp. Using naturally derived ingredients, these bars provide gentle cleansing without stripping any of the hair's natural oils or irritating the scalp, helping you to feel comfortable and refreshed.

Overall

Finding the right shampoo shouldn't have to be about following the latest trends or wasting your money on trying newer, ‘better’ products - it’s about understanding what your hair and scalp actually need. Whether you’re looking for better volume, to de-frizz, or simply find a shampoo that ticks all your hair's boxes, KinKinds Shampoo & Conditioner bars offer a great haircare experience for all kinds of hair types!