• UK Made 1,406,614 Bottles Saved
  • B Corp Certified Trusted
  • Try Risk Free 60 Day Refunds
UK Made 1,406,614 Bottles Saved
B Corp Certified Trusted
Try Risk Free 60 Day Refunds

Spring Offers - Save up to 50%

3 sets for 2 Offer! Replenish & Glow Skincare

Collagen Moisturiser & Super Nutrient Night Cream. And add a My NEW RADIANT cleanse! face cleansing bar with 50% OFF!

Our 60 Day Happiness Guarantee

It's important to us that you are completely happy with your order. So, if you’re not entirely satisfied with part or all of your order we offer a 60 day exchange or refund policy on our products.

4 sets for 3 Offer. All Shampoo & Conditioner Duo Sets

Choose your favourite Shampoo & Conditioner Bar Duo Sets. Stock up for yourself or Gift to friends & family. Enjoy fabulous hair, knowing you're 100% plastic free!

startups 100 2023 winner
pure beauty awards 2020 winner
natural health 2021 winner
pure beauty awards 2023 silver
indy best buy 2021
pure beauty awards 2022 winner
evas 2023 award
pure beauty global award winner 2020
indy best shampoo bar
startups 100 2023 winner
pure beauty awards 2020 winner
natural health 2021 winner
pure beauty awards 2023 silver
indy best buy 2021
pure beauty awards 2022 winner
evas 2023 award
pure beauty global award winner 2020
indy best shampoo bar
startups 100 2023 winner
pure beauty awards 2020 winner
natural health 2021 winner
pure beauty awards 2023 silver
indy best buy 2021
pure beauty awards 2022 winner
evas 2023 award
pure beauty global award winner 2020
indy best shampoo bar

3 sets for 2 Offer! My Complete Strength! 3 Step Inside-out Ritual

Stronger, thicker, healthier-looking hair — made simple. A targeted inside-outside ritual for your hair and scalp, powered by natural ingredients.

Hero Ingredients

Kelp & Spirulina

Kelp & Spirulina

Rich in iodine, iron, zinc and B vitamins that help nourish hair follicles to support strong, healthy hair growth.
Biotin & Zinc

Biotin & Zinc

Support keratin production and healthy hair follicles, contributing to normal hair growth and strength.
Rosemary Oil

Rosemary Oil

Help stimulate the scalp to support new hair growth.
Pumpkin Seed Oil

Pumpkin Seed Oil

Filled with nutrients to promote scalp health for healthier, fuller hair.
Rice Water Protein

Rice Water Protein

Clinically tested to increase hair volume by 32% after 5 washes
Wheatgerm Oil

Wheatgerm Oil

Rich with vitamin E and fatty acids to hydrate and strengthens brittle strands, helping to reduce breakage.

15% OFF ALWAYS on SUBSCRIPTION

Save the hassle of re-ordering, save 15% off every order, and save plastic pollution from our oceans.... all at the same time!

BETTER BEAUTY NEVER NEEDED PLASTIC

We are building a future where the best beauty rituals never needed plastic. Our mission is to protect our oceans by eliminating plastic from hair & beauty products. Inspired by the sea, we craft vegan and cruelty-free formulas made in the UK; saving bottles from ending up in our waters, one product at a time.

BOTTLES SAVED

BOTTLES SAVED

Results-Driven... Holistic Beauty

We're defining the new standard of beauty. Developed to deliver visible improvement, we consciously choose clean & natural ingredients to nourish hair, scalp & skin, with clinically proven performance, without plastic. Designed to enhance your beauty holistically from the inside & out, while keeping our planet beautiful too.

TRY IT RISK FREE

FREE SHIPPING

FREE SHIPPING

When spending £22 or more

SHIPS SAME/NEXTDAY

SHIPS SAME/NEXTDAY

For more information click here

60 DAY RETURNS GUARANTEE

60 DAY RETURNS GUARANTEE

Return and receive a refund or exchange your bars if you are not satisfied